February 3, 2022
Seven CRC Multifamily Communities Earn 2021 Elite 1% ORA Power Ranking
Ranking based on Online Reputation Assessment (ORA) score and calculated by J Turner Research, a reputation management and market research firm serving the multifamily industry.
BALTIMORE, MD (February 3, 2022) – Seven multifamily communities, owned and managed by Continental Realty Corporation (CRC), a Baltimore-based real estate investment and management company, have earned placement on the “Elite 1% ORA™ Power Ranking,” an annual survey that analyzes and reports the Online Reputation Assessment (ORA™) score of more than 128,000 apartments across the country. Prepared by J Turner Research, a reputation management and market research firm exclusively serving the multifamily industry, just 1,303 communities nationally earned this distinction.
The CRC multifamily communities included on the list are: The Edison Lofts in Raleigh, North Carolina; The Flats at Ballantyne in Charlotte, North Carolina; McDonogh Township in Owings Mills, MD; The Reserve at Mayfaire in Wilmington, North Carolina; St. Mary’s Square in Raleigh, North Carolina; Westwinds in Annapolis, Maryland; and Stevenson Lane in Towson, Maryland.
The “Elite 1% ORA Power Ranking” is derived from a formula that measures multifamily communities across multiple review sites and Internet Listing Services, with this data used to assign an independent Online Reputation score to each property based on a scale of 0-100. The national average ORA is 65.73, and communities have to register a minimum score of 90 to be included on the list.
“In our view, this analysis provides an unfiltered assessment of the performance of our on-site property management teams and CRC’s ability to consistently deliver best-in-class experiences,” stated Scott Hamlin, Vice President, Multifamily for CRC. Achieving resident satisfaction remains a point of emphasis for our team and we work diligently to achieve this throughout our portfolio. We are thrilled to know our team continues to deliver on that goal and our communities are a place residents love to call home.”
Headquartered in Baltimore and founded in 1960, Continental Realty Corporation is a full-service commercial real estate and investment company focused on acquiring and operating retail and multifamily properties. The privately-held firm owns and manages a diversified portfolio of retail centers consisting of more than five million square feet of commercial space and over 9,000 apartment homes across ten states, with a portfolio value exceeding $3 billion.
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