December 19, 2019

CRC Captures Four Property Management Association Marketing and Advertising Excellence Awards



Baltimore, MD (December 18, 2019) – Continental Realty Corporation (CRC), a full-service commercial real estate development, management and investment company, captured four separate honors in the Property Management Association’s Marketing and Advertising Excellence Awards competition. The annual award event judges campaigns and programs in 15 different categories to recognize outstanding achievements in marketing and advertising their properties.

Continental Realty Corporation won two separate first place honors for the in-house development of a human resources recruitment video and a social media campaign, as well as honorable mentions for a residential education campaign and an internal company event.

The recruitment video focused on interviewing CRC team members to describe their experiences working with the company and the overall corporate working environment. The social media campaign entitled, “Show us your Superpowers,” was created as a recruitment tool for the human resources department and was promoted via Facebook. The residential education campaign provided information about rent payments and scheduled maintenance requests, and the company event utilized a “CR Connects” theme to push out an internal message promoting employee growth.

“Our in-house marketing and creative team continues to deliver powerful marketing campaigns that make an impact with both internal and external communication initiatives throughout the company,” stated Crystal Frey, Senior Vice President of Human Resources for Continental Realty Corporation. “This recognition by their peer groups further accentuates their extreme value on a daily basis and we are lucky to have access to this passionate and energetic group.”